WHY IS COMMUNICATION IMPORTANT IN WORK WITH PATIENTS Essay

WHY IS COMMUNICATION IMPORTANT IN WORK WITH PATIENTS - Essay Example patient communication "involves recognizing and responding to the patient as a whole person -- an approach frequently termed patient-centered care" (p. 1). They suggest that those healthcare professionals that believe in the "psychosocial" aspects of caring for patients are better equipped in communication because they understand how to attend to all of their needs (p. 1). These researchers created a RESPECT model that gives an easy way for nurses to understand what to do in certain situations to communicate easier with their clients. The RESPECT model has seven areas that are important to understand about communication: 2. Empathy -- they must understand that the patient came to them for help and strive to understand what the patient needs to help their illness. They should also verbally "acknowledge and legitimize" (p. 2) the patients feelings. 3. Support -- this is where the nurse helps the patient learn any barriers that may happen in terms of receiving and complying to care. They will help the client move through barriers where possible and be able to reassure the patient as necessary. They may even bring the family in for support where appropriate. 6. Cultural competence -- the nurse understands that they must respect the patients cultural beliefs whether they agree with them or not, be aware of their own biases within this concept and understand that their personal syle may need to change a bit in order to help the patient. 7. Trust -- the nurse must "consciously work" to gain the trust of the patient and help them to self-disclose where necessary. They must recognize that some cultures will have a more difficult time of self-disclosing than others. As health care is improved there is more emphasis on customer service and communication has become more important. According to Shields, Swann, Lopez and Lacy, good patient communication is important because it promotes 1) patient satisfaction in that they will perceive their care better when they

Business Research Individual Work 1 Week 6 Essay

Business Research Individual Work 1 Week 6 - Essay Example However, sales promotions are commonly used when a business urgently needs to shorten the life cycle exhibited by a certain product or when there is the need to increase the usage of a certain product (Soguero-Ruiz et al, 2012). According to business experts who have sought to analyze the effect of different marketing strategies, sales promotions have exhibited both long term and short term effects. Understanding these types of effects is critical to any business as there is a salient need to assess the effect of the sales promotion carried out. In the specific case of a tissue manufacturer, ranking fourth in the market share, it needs to understand the potential effect of sales promotion activities. According to the plans of the company, two types of coupons are to be tested in the months of November and December. A fifty cents-off coupon would be implemented in November in two identified stores, namely St. Louis and Kansas City. In December, the company would experiment with a â€Å"buy one, get one free† coupon. In a bid to establish both the long term and the short term effects of the two coupons, the tissue manufacturer would need to carry out an appropriate experiment. Experts in this field have sought to describe effective methodologies of assessing the effects of sales promotions on sales (Magee, 2003). One of the effective methodologies that have been described is the use of data scanners in the target stores that would provide a database of all the sales of the intended brand. This methodology would be effective in the case of the tissue manufacturer. In the month of November, data scanners would be used to keep records of sales in the target stores. The same would happen when testing the â€Å"buy one get one free† coupon in December. After the data collection process, the analysis would follow. In the experiment to be carried out, the fifty cent-off coupon as well as